Pura Vida Bracelets, the Southern California jewelry and lifestyle brand launched in 2010, recently announced its new certifications as a B Corporation. The brand is dedicated to giving back and a portion of each sale helps to provide sustainable employment to artisans as well as fund charities and protect the planet. Thus far, the brand has as provided full-time jobs to over 800 global artisans in addition to raising over $4 million for over 200 charities.
"I’m proud to announce that we have joined over 3,800 other B Corps in the global movement of people using business as a force for good," said Paul Goodman, Co-Founder & CFO of Pura Vida, which broadened its business model with the August 2021 opening of its first retail store in San Diego. "We’ve always put our workers, community, customers and environment at the heart of everything we do. More than ever, we’re committed to ‘Be the change!’"
Social Good Californian Jewelry
Pura Vida Bracelets Announces its New B Corporation Certification
Trend Themes
1. Socially Responsible Business - Companies are incorporating ethical and sustainable practices into their business models to create a positive impact on society and the environment.
2. B Corporation Certification - More companies are seeking B Corporation Certification to demonstrate their commitment to social and environmental responsibility.
3. Purpose-driven Marketing - Consumers are increasingly seeking out brands that support social causes and are willing to pay more for products with a purpose-driven marketing strategy.
Industry Implications
1. Jewelry - Jewelry brands can differentiate themselves by incorporating sustainable and ethical practices into their supply chain and production processes.
2. Retail - Retail companies can attract more socially conscious consumers by adopting sustainable practices and promoting social responsibility as part of their business strategy.
3. Charity/non-profit - Charities and non-profits can partner with socially responsible companies to raise funds and create more sustainable and ethical solutions for social and environmental issues.