Phone fitness is a new workout program to be download and stored on your mobile phone. PumpOne's Pumped for Summer 2008 is a line of simple workouts to cover strength to Pilates to yoga to flexibility. The programs demonstrate start and end positions and which muscles you will be working one.
Implications - The mass adoption of smartphones and mobile apps has created an environment in which users are attached to their phones and use them in nearly every aspect of daily life. Fitness-themed phone apps act as virtual personal trainers for athletic smartphone users, inspiring them to hit the gym with customizable workouts, video demonstrations and compatibility with the phone's MP3 library.
Cell Phone Workouts
PumpOne Exercise Program
Trend Themes
1. Phone Fitness Apps - The rise of phone fitness apps enables smartphone users to have virtual personal trainers and customizable workouts, creating potential for disruptive innovation in the fitness industry.
2. Mobile Workout Programs - The development of mobile workout programs allows users to have exercise routines stored on their phones, presenting an opportunity for disruptive innovation in the fitness industry.
3. Virtual Personal Trainers - The emergence of virtual personal trainers in the form of fitness-themed phone apps provides a disruptive innovation opportunity in the fitness industry, offering on-the-go instruction and guidance.
Industry Implications
1. Mobile App Industry - The growing demand for fitness-themed phone apps calls for disruptive innovation in the mobile app industry to create more advanced and customizable workout solutions.
2. Fitness Industry - The integration of smartphone technology into the fitness industry presents opportunities for disruptive innovation in workout programs, equipment, and personalized training experiences.
3. Health & Wellness Industry - The incorporation of phone fitness apps and mobile workout programs into the health and wellness industry creates room for disruptive innovation in personalized fitness tracking, goal setting, and lifestyle coaching.