With autumn just around the corner, many quick-serve restaurants are debuting pumpkin spice products, and famed coffee shop Tim Hortons is no exception.
The coffee shop is bringing back some fan favorite products including the Pumpkin Spice Iced Capp, Pumpkin Spice Iced Latte, Pumpkin Spice Latte, Pumpkin Spice Timbit, Pumpkin Spice Donut, Pumpkin Spice Muffin, and the new, caffeine-free Pumpkin Spice Tea Latte.
U.S. consumers will also be able to indulge in some maple-flavored beverages that tap into Tim Hortons' Canadian roots. These products include a Maple Iced Capp and Maple Tim Shake, both of which are made using real maple syrup with a rich whipped cream topping that has a drizzle of sweet maple syrup.
The new menu will be available in the U.S. for a limited time.
Limited-Edition Seasonal QSR Menus
Tim Hortons' Pumpkin Spice Products Will Launch Across the U.S.
Trend Themes
1. Seasonal QSR Menus - QSRs are launching limited-edition seasonal menus, capitalizing on consumer demand for seasonal flavors like pumpkin spice and maple.
2. Pumpkin Spice Products - Food and beverage companies are introducing a variety of pumpkin spice-flavored products, appealing to consumers' love for the autumnal flavor.
3. Maple-flavored Beverages - Beverage brands are incorporating real maple syrup into their products, leveraging the popularity of maple flavor and highlighting regional influences.
Industry Implications
1. Quick-serve Restaurants (qsrs) - QSRs have an opportunity to attract customers and boost sales by offering limited-edition seasonal menus with flavors like pumpkin spice and maple.
2. Food and Beverage - Food and beverage companies can explore opportunities to create new pumpkin spice products and other seasonal offerings to cater to consumer preferences.
3. Beverage - Beverage brands can develop maple-flavored beverages to appeal to consumers who appreciate the unique taste of real maple syrup.