As the fall season slowly approaches around the corner, Nissin introduces the unconventional Pumpkin Spice Cup Noodle once again. It is similar to last year's iteration and it has a special pumpkin seasoning that features different flavors of sweet, savory, and spiced.
It is recommended by Nissin to enjoy the noodle with whipped cream on top for the full experience. Pricila Stanton, the Senior Vice President of Marketing at Nissin Foods USA states, "We are excited to bring back the popular, limited-time flavor, Cup Noodles Pumpkin Spice. The unexpected flavor pairing sparked the curiosity of ramen and pumpkin spice enthusiasts alike and we are thrilled for its return — just in time for this fall’s pumpkin spice season."
Pumpkin Spice Instant Noodles
Nissin Releases the Pumpkin Spice Cup Noodles Once Again
Trend Themes
1. Seasonal Food Trends - Unconventional food flavors like pumpkin spice can become popular and sought-after due to their uniqueness and seasonal appeal.
2. Novelty Product Offerings - Creating and promoting a limited-time product with unique flavors can generate hype and increased sales for a brand.
3. Innovative Food Pairing - Suggesting unconventional food pairings like noodles and whipped cream can create a unique sensory experience and differentiate a product from competitors.
Industry Implications
1. Food and Beverage Industry - This industry can tap into the trend of seasonal flavors and novelty product offerings to create unique food items for customers and boost sales.
2. Marketing and Advertising Industry - Marketing agencies can collaborate with food brands to create effective campaigns that promote limited-time and unconventional products and generate hype on social media.
3. Hospitality Industry - Hotels, restaurants and cafes can create unique dishes with unconventional ingredients, flavors and food pairing suggestions to attract seasonal consumers and differentiate themselves from competitors.