Though fall is usually associated with warm drinks, Shake Shake is quite literally shaking things up with its new Pumpkin Shake. Made with cool and creamy custard and warming pumpkin pie spices, this drink is the perfect way to transition from hot summer nights to chilly fall afternoons.
The new Pumpkin Shake is a seasonal offering available from participating Shake Shack locations from now until November 11th. The creamy drink starts with vanilla frozen custard, which is then blended with real pumpkin, marshmallow, cinnamon, and nutmeg. The whole thing is then topped with toasted pumpkin seeds for that extra nutty flavor. As the brand wrote on its Facebook page, "We guarantee you’ll fall for our newest Featured Shake."
Custard-Based Pumpkin Shakes
Shake Shack's New Pumpkin Shake is a Creamy Fall Treat
Trend Themes
1. Seasonal Beverages - Restaurants and companies can capitalize on seasonal beverage offerings that make use of popular seasonal ingredients and flavors.
2. Custard-based Products - There is an opportunity to innovate and create new products that feature custard as a main ingredient, taking advantage of its unique texture and flavor profile.
3. Limited-time Offerings - Brands can leverage limited-time offerings to create anticipation among customers and boost sales during specific time periods.
Industry Implications
1. Food and Beverage - The Food and Beverage industry can create and market innovative seasonal offerings that cater to customers' changing tastes and preferences.
2. Dessert - Dessert-focused businesses can create and market custard-based products that tap into the trending popularity of creamy, decadent desserts.
3. Fast Food - Fast food chains can introduce limited-time offerings to drive traffic to their locations and differentiate themselves from competitors.