Following in the footsteps of every other QSR brand, Dunn Brothers Coffee has announced the launch of a new pumpkin-inspired fall beverage lineup that it has dubbed the Pumpkin Palooza menu.
Officially kicking off on Monday, August 19, the star of Pumpkin Palooza is the "BYOPP" (Build Your Own Pumpkin Patch) promotion, which allows guests to select any four medium drinks for $25. Available options include the Pumpkin Pie Latte, Pumpkin Oat Chai, Nitro Pumpkin Pie Iced Nirvana, and Pumpkin Dunn Dirty. In addition to the new drinks, Dunn Brothers Coffee is also adding to limited edition bakery items: the Pumpkin Muffin and Pumpkin Scone. As Scott Harvey, President of Dunn Brothers Coffee, explains, "We’ve crafted a unique pumpkin experience that goes beyond the ordinary, infusing creativity into every sip and bite. We’re thrilled for our guests to experience Pumpkin Palooza – because when it comes to pumpkin, we don’t just lean in; we dive in headfirst."
Pumpkin-Inspired Beverage Lineups
Dunn Brothers Coffee Has Just Launched Its Pumpkin Palooza
Trend Themes
1. Seasonal Customization - Offering the 'Build Your Own Pumpkin Patch' promotion, this trend highlights personalized beverage options tailored to individual preferences.
2. Gourmet Fall Flavors - The introduction of unique fall beverages like Pumpkin Oat Chai signals a shift towards more gourmet and nuanced seasonal flavor profiles.
3. Limited Edition Bakery Items - Complementing their pumpkin drinks with exclusive bakery items like the Pumpkin Muffin and Pumpkin Scone, Dunn Brothers Coffee taps into the allure of limited-time seasonal treats.
Industry Implications
1. Coffee Shops - Coffee shops have an opportunity to enhance customer engagement through themed seasonal menus and promotions.
2. Bakery Goods - The limited edition bakery approach underscores potential for innovation in creating exclusive products that complement seasonal themes.
3. Quick-service Restaurants - Quick-service restaurants adopting seasonal and customizable promotions can cater to diverse customer tastes while driving repeat visits.