In an effort to take advantage of the fall season's most popular flavor in North America, Disneyland will now be offering pumpkin churros at the Disney California Adventure park in Anaheim.
The churros function as the perfect addition to the park's autumn and Halloween themes this season, offering an item that is both flavorful and Instagram-friendly, and that both children and adults can enjoy. The churros feature their standard shape, are flavored with pumpkin, and are dipped in both sugar and edible glitter for a unique, sparkling effect. The park also offers a 'Halloween' churro, which has a mystery flavor and features purple and black glitter and sugar crystals.
The Halloween and pumpkin churros can be found at Disneyland's Cozy Cone Motel.
Amusement Park Pumpkin Churros
Disneyland is Now Offering Pumpkin Churros
Trend Themes
1. Pumpkin-flavored Snacks - Opportunity for food and beverage companies to explore pumpkin-flavored snack offerings for fall season and capitalize on consumer demand for unique and festive food options.
2. Instagram-friendly Food - Potential for businesses to create visually appealing and sharable food items that cater to social media trends, offering customers an experience and advertising opportunity in one.
3. Seasonal Food and Beverage Items - Expanding seasonal product offerings can drive traffic and revenue during specific times of year and can create a feeling of nostalgia and tradition for customers.
Industry Implications
1. Theme Parks - Opportunity for amusement parks to offer unique and seasonal food options for visitors, as it extends the overall experience and adds to the overall atmosphere and theme of the park.
2. Food and Beverage - Presenting a diverse range of fall-inspired food and drink items, such as pumpkin-flavored churros, could attract consumers looking for seasonal foods in groceries and restaurants alike.
3. Hospitality and Tourism - Hotels, resorts and tourism providers can present customers with seasonal and unique food and beverage options as a way to enhance their visitor experience, while also serving as a differentiator from competitors.