At CES 2020, Willow will be giving away 50 of its innovative breast pumps and setting up its conference booth as a transparent "pumping room of the future" for conference-going moms. Within the Baby Tech marketplace, Willow's booth helps to support the normalization of pumping in the workplace and will serve as a functional place for mothers to use during their time at the conference.
As Vickie Mrva, President and CMO of Willow, describes: "We are proud to lead this charge in not only creating the most advanced breast pump on the market, but to also set an example on how culture can shift around work and motherhood overall."
Lactation Room Conference Booths
Willow's CES Booth Doubles as the "Pumping Room of the Future"
Trend Themes
1. Lactation Room Innovation - There's a growing trend towards creating innovative solutions for lactation room designs in public spaces, especially in business settings.
2. Breast Pump Technology - As technology advances, innovative breast pump designs are becoming more flexible, portable, and integrated with smartphone apps.
3. Motherhood and Workplace Culture - There is a need for more companies to encourage and support working mothers, and industry leaders can help drive this cultural shift.
Industry Implications
1. Baby Tech Industry - Innovative products and services that cater to new parents and babies will likely continue to experience growth as technology evolves.
2. Healthcare Industry - Technologies that aid in lactation have potential for clinical use, such as breast pumps that can be rented or used in hospitals and clinics.
3. Corporate Workplaces - Companies can improve workplace culture by providing support and resources for working parents, including designated lactation rooms with innovative designs and technologies.