For the brand's first ever collaboration with a celebrity, PUMA decided to snag Rihanna as its spokeswoman for the PUMA Fall/Winter 2015 campaign, which sees the sultry singer swaying gracefully in a new monochromatic advertising spot. Decked out head to toe in the brand's latest designs, the PUMA Fall/Winter 2015 campaign features Rihanna describing her reasons to train and what keeps her motivated while images of nature and conquest are projected over her body.
Set to the tune of Rihanna's smash hit single "B*tch Better Have My Money (BBHMM)," the PUMA Fall/Winter 2015 campaign is sure to entice fans and athletic individuals alike to get excited for when the products hit stores in a few short weeks.
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The PUMA Fall/Winter 2015 Campaign Features Singer Rihanna
Trend Themes
1. Celebrity Collaborations in Fashion - Opportunity for brands to collaborate with celebrities and leverage their influence to appeal to a wider audience.
2. Monochromatic Advertising - Using monochromatic visuals in advertising campaigns to create a striking and impactful aesthetic.
3. Music-driven Branding - Incorporating popular music and artists into brand campaigns to create a strong emotional connection with consumers.
Industry Implications
1. Fashion - Fashion brands can explore celebrity collaborations to enhance their brand image and attract new customers.
2. Advertising - Advertising agencies can experiment with monochromatic visuals to create visually compelling campaigns for their clients.
3. Entertainment - Brands in the entertainment industry can leverage music-driven branding to capture the attention of their target audience.