Why use a mountain bike in the city when they are totally unsuitable for our streets?
Puma has come up with the "Urban Mobility" bike! It's perfectly suited to the city, has a built in lock and folds up. Eight gears are built into the rear wheel and it has serious disc brakes.
Its built in luggage rack isn't the slightest bit geeky; in fact, it's ideal for hauling around your eco-friendly totes when you haul a load from the grocery store.
I haven't lusted after a bike this much in years!
Brand Name City Bike
Puma Urban Mobility
Trend Themes
1. City Bikes - The trend of using city bikes designed specifically for urban environments with features like built-in locks and foldability presents an opportunity for companies to innovate in the transportation industry.
2. Eco-friendly Transportation - The increasing demand for eco-friendly transportation options such as city bikes provides an opportunity for businesses to develop sustainable and innovative solutions in the mobility sector.
3. Convenient Bike Features - The trend of incorporating convenient features like built-in luggage racks in city bikes opens up possibilities for companies to introduce disruptive innovations in the bike industry.
Industry Implications
1. Transportation - The transportation industry can explore disruptive innovation opportunities by investing in the development of city bikes and related infrastructure to cater to the growing demand for urban mobility.
2. Sustainable Mobility - Companies in the sustainable mobility industry have the opportunity to capitalize on the trend of eco-friendly transportation by offering innovative and environmentally-friendly city bike solutions.
3. Outdoor Gear - In the outdoor gear industry, businesses can tap into the trend of convenient bike features to create innovative bike accessories that enhance the functionality and convenience of city bikes.