The Pull & Bear Nearly Spring 2012 lookbook features minimalist menswear infused with color and function. Model Florian Van Bael is the starring face of the brand, showcasing functional men's looks in a shoot lensed by photographer Ignacio Lozano.
This simplistic lookbook does not shy away from wearability, featuring structured shapes, and easy-to-wear silhouettes. The model wears relaxed separates, basic must-have staples, stripes and lightweight knits. Moreover, he sports brightly-hued outerwear that makes a statement, adding emphasis to sleek looks.
Puffed hats act as the prominent accessories in the Pull & Bear Nearly Spring campaign's portrait series. Florian's look is effortlessly cool, versatile and wearable, making this quirky in-studio shoot a modern take on classic simplicity.
Minimalist Menswear Campaigns
The Pull & Bear Nearly Spring Lookbook is Effortlessly Cool
Trend Themes
1. Minimalist Menswear - Disruptive innovation opportunity: Creating minimalist menswear with functional and easy-to-wear silhouettes.
2. Colorful Outerwear - Disruptive innovation opportunity: Designing brightly-hued outerwear that makes a statement and adds emphasis to sleek looks.
3. Effortless Cool - Disruptive innovation opportunity: Developing clothing that embodies an effortlessly cool aesthetic while maintaining versatility and wearability.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing minimalist menswear and colorful outerwear into the fashion industry.
2. Photography - Disruptive innovation opportunity: Exploring new and inventive ways to capture and showcase minimalist menswear campaigns.
3. Accessories - Disruptive innovation opportunity: Creating unique and eye-catching accessories, such as puffed hats, to complement minimalist menswear looks.