Pulku is a healthy juice brand that needed a minimalist branding scheme for its bottles and logo. Javiera Navarro Reveco was the one that ended up completing the designs, and went with a look that allowed consumers to focus on the contents of the brand instead of being distracted by the logo and text.
The logo and name of the brand is placed on the front of clear bottles, with no white packaging to block one's eye from the juice inside. This way the white text is placed directly on the bottle, with the juice itself providing a vibrant background. Sometimes it's the simplest ideas that gain the most momentum and help to sell products.
Effortless Juice Branding
The Designs for Pulku Allow One to Focus on the Contents
Trend Themes
1. Minimalist Branding - Opportunity for businesses to adopt minimalist branding schemes to allow consumers to focus on the product
2. Clear Packaging - Adoption of clear packaging to showcase the product and create a transparent brand experience
3. Simplicity as a Selling Point - Utilizing simplicity as a marketing strategy to highlight product features and increase sales
Industry Implications
1. Beverage Packaging - Opportunity for beverage companies to implement clear packaging and minimalist branding to enhance product visibility
2. Graphic Design - Graphic designers can explore minimalist approaches in branding and packaging design to create visually appealing and focused product presentations
3. Marketing and Advertising - Marketing and advertising professionals can leverage simplicity as a selling point strategy to engage consumers and drive product adoption