A niche car-rental company in Turkey, Pudracar, is targeting women clientèle with a fleet of pink BMW 3 Series cars. The Beamers offer such goodies as DVD players, LCD screens, and iPod/wireless internet access. For the girly-girls, Pudracar offers select snacks, cosmetics, and make-up tools.
Implications - Now that it is becoming more common for women to be the breadwinners of the family, luxury retailers are focusing on providing more feminized versions of their pre-existing products in order to appeal to this new demographic. Businesses that aren't afraid of a little pink or remixing their products/services to appeal more to women will surely develop a strong female consumer base.
Luxury Car Service for Women
Pudracar Rents Girly BMW 3s
Trend Themes
1. Feminized Luxury Products - Luxury retailers are creating more feminized versions of their products to appeal to the growing demographic of women as breadwinners.
2. Niche Car Rentals - Specialized car rental companies are targeting specific demographics, such as women, by offering unique features and services.
3. Girly Technology Features - Technology products and services are being customized to cater to women's preferences, incorporating features like DVD players, LCD screens, and wireless internet access.
Industry Implications
1. Luxury Retail - Luxury retail companies have an opportunity to tap into the growing market of women as the main earners in their households by creating more feminine and tailored products.
2. Car Rental - Car rental companies can differentiate themselves by targeting niche demographics, such as women, and offering specialized features and experiences.
3. Technology - Technology companies can develop products and services that cater specifically to women's preferences, incorporating features like DVD players, LCD screens, and wireless internet access.