In our fast-paced, technologically advanced world, Elle magazine has tried its hand at publication social commerce experiments in order to drive traffic to its website.
As a result of online magazines and blogs, publications are having a harder time trying to make consumers pay for the information they put in print. In order to try and captivate the online audience, Elle has taken to Facebook and Pinterest to create a variation of an e-commerce site. Currently, they are testing this system out to see if it’s viable, and if it is, then Elle will begin to monetize the process.
This project is called Trend Reports, and it will allow Elle employees to create a trend catalog with all the latest styles on display.
Who knows if these publication social commerce experiments are the future of the print industry, but this campaign will definitely help to drive traffic to Elle’s website.
Captivating E- Commerce Experiments
Elle has Taken to Social Media to Revolutionize E-commerce
Trend Themes
1. Social Commerce Experimentation - Other publications could create their version of Elle's e-commerce strategy using social media platforms to monetize their content.
2. Publication Trend Catalogs - The creation of trend catalogs could become mainstream, allowing online audiences to quickly access the latest styles and products.
3. Monetization of Online Content - More businesses may explore innovative ways to monetize online content in response to declining print sales.
Industry Implications
1. Publishing - Publishing companies could adopt Elle's e-commerce strategy to monetize their content by allowing customers to buy products within the publication itself.
2. Fashion Retail - Fashion retailers could create trend catalogs allowing customers to access the latest fashion styles, making their shopping experience more interactive and unique.
3. Social Media - Social media platforms could be utilized to create more monetization opportunities for publishers and e-commerce sites.