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The Firehouse Subs Pub Steak Sub is Made with the New Beer Cheese Sauce

The Firehouse Subs Pub Steak Sub is the latest sandwich from the brand that will provide consumers a new way to enjoy the classic tastes of pub fare in a different format.

Starting with a signature toasted sub roll, the sandwich is made with a savory helping of steak that has been topped with an all-new Beer Cheese Sauce that is made with a blend of sharp cheddars, American cheeses and the flavor of White Belgian-Style Wheat Ale. This makes it an indulgent sandwich option for consumers to choose when seeking out a different kind of fare to enjoy over the traditional offerings.

The Firehouse Subs Pub Steak Sub is only available for a limited time at participating locations.
Trend Themes
1. Beer Cheese Sauce - The innovation opportunity lies in creating and marketing unique beer cheese sauces for a variety of culinary applications.
2. Signature Toasted Sub Roll - There is potential to disrupt the bread industry by introducing new and unique varieties of signature toasted sub rolls.
3. Indulgent Sandwich Options - There is room for disruptive innovation in the fast-casual restaurant industry by introducing indulgent sandwich options with unique and unexpected flavor combinations.
Industry Implications
1. Culinary Sauces - The culinary sauces industry can explore the opportunity of developing and marketing beer cheese sauce as a versatile flavor enhancer for various dishes.
2. Bakery - The bakery industry can innovate by introducing new types of toasted sub rolls that can elevate the sandwich experience.
3. Fast-casual Restaurants - Fast-casual restaurants can disrupt the industry by offering indulgent sandwich options that go beyond traditional flavors and ingredients.

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