The Ptch app capitalizes on the not-so-secret dependancy that so many people have on their cell phones, as well as the sheer amount of content that is stored on them.
This is the generation where everyone captures everything as a picture or on video. There are countless apps like Instagram that allow us to edit these pictures on the go. The Ptch concept enables cell phone users to harness the vast amount of data stored on their phone to make quick videos. You can use your songs from iTunes, photos from Instagram, videos from your Library and even other Ptch users' videos to remix and make your own. With the option of using different video style templates or starting from a blank slate, the Ptch app leaves everything up to your imagination.
The concept was brought to life by DreamWorks Animation CTO Ed Leonard, who clearly understands the power and potential of mobile phones.
Handheld Video Remixing Apps
The Ptch App Lets You Use Pictures, Videos and Music From Your Phone
Trend Themes
1. Handheld Video Remixing - The rise in popularity of handheld video remixing apps indicates a growing demand for mobile video content creation tools.
2. Mobile Content Creation - The Ptch app's use of phone data points towards a trend of mobile content creation, suggesting a need for user-friendly tools for creating and sharing content on-the-go.
3. Integrated Multimedia - As apps like Ptch integrate photos, videos, and music, we can expect to see more multimedia platforms emerge that allow for greater creative expression across mediums.
Industry Implications
1. Digital Content Creation - Apps like Ptch represent an opportunity for digital content creation businesses to invest in mobile-friendly platforms that cater to users' growing desire to create and share multimedia content.
2. Social Media - The integration of social media with apps like Ptch opens up new horizons for social media platforms to expand their functionality, and seize a competitive edge in an increasingly crowded marketplace.
3. App Development - The rise of handheld video remixing apps indicates a need for app developers to produce more creative and user-friendly video creation tools that allow users to share their ideas with a wider audience.