Jordan Brand introduces the new Psychic Energy colorway detailing the Air Jordan 36 sneaker model. The shoe has been a foundational piece for collaborative projects alongside names such as Jayson Tatum and Lika Doncic. This time around, the basketball sneaker is constructed using a white Jacquard Leno weave as the upper, providing a touch of breathability and function.
It is then lined with a TPU ribbon as well with a minimal reptile texture that makes its way on the tongue and ankle collar in a black hue for a touch of contrast. It has a dramatically large tongue tab that rolls onto the laces marked with the Jumpman logo in a stark bright red. Ribbon foam materials round out the shoe at the white midsole holding a Zoom Air Strobel unit on top of a translucent icy outsole.
MInimal Tonal Basketball Shoes
Jordan Brand Updates the Air Jordan 36 in a Psychic Energy Colorway
Trend Themes
1. Minimal Tonal Sneaker Design - Designing minimalist sneakers with a tonal colorway is a disruption in the sneaker industry that can appeal to those seeking a sleek, understated look.
2. Collaborative Sneaker Collections - Partnering with athletes and celebrities to create collaborative sneaker collections presents opportunities for disruptive innovation in the fashion and sports industries.
3. Functionality in Sneaker Design - Emphasizing functionality in sneaker design, such as breathability and comfort, is a trend that allows for disruptive innovation in the athletic footwear industry.
Industry Implications
1. Fashion - Minimalist tonal sneaker design can disrupt the fashion industry by offering sleek, understated shoe options.
2. Sports - Collaborative sneaker collections can disrupt the sports industry by merging athletic performance with fashion and pop culture.
3. Athletic Footwear - Innovating the functionality of athletic footwear, such as breathability and comfort, disrupts the athletic footwear industry and appeals to consumers seeking performance-enhancing features.