Nike's LeBron 18 Low sneaker model gets a brand new design and colorway update with the introduction of the Psychic Blue colorway. The shoe boasts floral prints throughout the brightly colored uppers and does not compromise the performance of the construction on the basketball courts.
The shoe has Psychic Blue along with maroon details throughout the quarter panel overlays and showcases the athlete's signature over the tongue and the Swoosh branding has outlines for a bold contrast. Orange details can be seen on the eye stays and leather overlays down the through complete with lavender and white tonal shoe strings. Red flowers with green stems decorate the heels and toe boxes with a plethora of sunflowers.
Floral Patterned Basketball Shoes
Nike's LeBron 18 Low Gets a Psychic Blue Colorway Design
Trend Themes
1. Floral Patterned Athletic Shoes - Opportunity for shoe companies to introduce stylish floral patterns to their athletic shoe designs for increased consumer appeal.
2. Bold Colorway Updates - Potential for athletic shoe brands to experiment with bold and unconventional color schemes to differentiate their products on the market.
3. Athletic Performance Footwear - Continued innovation for athletic shoe brands to develop performance-enhancing technologies in conjunction with eye-catching design elements.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear companies to introduce unique and stylish designs to attract consumer interest and differentiate themselves on the market.
2. Athletic Performance Gear - Opportunity for athletic performance gear manufacturers to incorporate design elements into their products, not only for aesthetics but for increased functionality and performance benefits.
3. Fashion and Style - Opportunity for fashion and style companies to collaborate with athletic performance brands to introduce stylish and functional products that bridge the gap between fashion and sportswear.