UrbanStems has teamed up with Starbucks Reserve® to offer a unique seasonal product — the PSL Bouquet. This creation was inspired by the popular Pumpkin Spice Latte.
Priced at $65, the PSL Bouquet is available starting September 16th and features a warm color palette of orange roses that evoke the cozy feeling of fall. The offering is sure to appeal to fans of both floral arrangements and seasonal treats as the collaboration between UrbanStems and Starbucks Reserve® blends the aesthetics of autumn with the comforting spirit of a beloved beverage.
This partnership also has an element of novelty associated with it. UrbanStems' same-day delivery in select cities and next-day delivery nationwide make it a convenient option for those who want a quick and thoughtful gift. Additionally, the promotion offering a free mini PSL bouquet at select Starbucks Reserve® locations adds extra incentive.
Pumpkin Spice Latte-Inspired Bouquets
UrbanStems & Starbucks Reserve® Offer the PSL Bouquet
Trend Themes
1. Seasonal Cross-brand Collaborations - The PSL Bouquet merges two powerful brands, reflecting the growing trend of collaborative marketing to create limited-time, themed products.
2. Nostalgic Seasonal Products - This bouquet taps into consumer nostalgia for fall and the beloved Pumpkin Spice Latte, demonstrating the appeal of seasonal, sentimentally-charged merchandise.
3. Experiential Gifting Options - UrbanStems’ PSL Bouquet offers an experience-driven gift that extends beyond traditional floral arrangements, indicating a shift towards gifts that offer both aesthetic and emotional value.
Industry Implications
1. Floral Arrangements - The PSL Bouquet introduces innovative, seasonal aesthetics in the floral industry, creating new opportunities for themed bouquets.
2. Food and Beverage - This collaboration with Starbucks Reserve® leverages popular drink flavors to expand brand influence into new product categories.
3. E-commerce - UrbanStems’ same-day and next-day delivery options reflect the increasing consumer demand for quick and convenient online shopping experiences.