The Prudence Condom campaign encourages men to tap into their sexual side and "be the lover," as the tagline boldly states. It specifically targets men who are in long-term relationships, addressing the idea that with time, passion can become stifled under routine and more. But the Prudence Condom campaign shows that doesn't have to be the case.
Conceived and executed by Brazil-based ad agency Z+, the Prudence Condom campaign centers around men looking on incredulously as their alternative selves get it on with their wives or girlfriends. The condom company offers "the greatest variety of flavours and erotic toys," according to their site, which successfully reels in both parties for a steamy time under the sheets, on the kitchen counter or in the office.
Libido-Increasing Ads
The Prudence Condom Campaign Urges Men to Be the Lover
Trend Themes
1. Sexual Wellness Advertising - Opportunities for campaigns that promote sexual wellness, positivity and exploration for people of all genders and sexual orientations.
2. Relationship Enrichment Marketing - Opportunities for campaigns that help couples refresh and enhance their romantic relationship.
3. Intimate Product Diversity - Opportunities for companies to expand their product lines with diverse erotic toys and other intimate related products.
Industry Implications
1. Sexual Wellness Industry - The Sexual Wellness Industry can benefit from advertising campaigns and new product development that promote sexual wellness and explore relationship dynamics.
2. Advertising Industry - The Advertising Industry can explore innovative campaign designs for sexual wellness products and services that appeal to diverse audiences.
3. Retail Industry - The Retail Industry can offer diverse range of erotic toys and products for customers who seek to enhance their sexual and romantic relationships.