#GAINS is a new product from Lush Cosmetics' innovative Lush Labs that sets itself apart as a spray that delivers protein for hair. The product is touted as a treatment for "hair fitness" that's smoothing, protecting, refreshing and rejeuvinating thanks to the inclusion of ingredients like fresh lemon juice, clove bud oil and vanilla, as well as others like alfalfa juice, jackfruit puree and fresh wheatgrass juice that could just as easily be found in a health beverage.
The product is ideal for spritzing onto towel dried hair and working it through the strands before drying. The hair-strengthening product boasts a purple hue and a bubblegum scent.
Lush's new Liverpool shop has its own HairLab and features innovative products like this protein treatment for hair.
Protein-Rich Hair Sprays
Lush Cosmetics' #GAINS Spray Delivers Protein for Hair
Trend Themes
1. Protein-rich Hair Products - Opportunity for other beauty brands to create protein-infused hair products that promote hair health and fitness.
2. Functional Food Ingredients in Beauty Products - Opportunity for beauty brands to leverage functional food ingredients known for their beneficial properties in hair and skin care products.
3. Personalized Hair Care - Opportunity for brands to offer personalized hair care products that cater to consumers' specific hair care needs based on their lifestyle and hair goals.
Industry Implications
1. Beauty and Personal Care - Opportunity for brands in the beauty and personal care industry to explore functional food ingredients and develop hair care products that cater to consumers' specific hair care needs.
2. Functional Foods - Opportunity for the functional foods industry to explore the expanding market of beauty and personal care products that incorporate their ingredients.
3. Salon Industry - Opportunity for the salon industry to expand their service offering by incorporating customized and personalized hair care services that cater to consumers' specific hair goals.