Proper Good, a clean-label food brand that offers delivery services throughout the U.S., has expanded its pre-cooked oatmeal line with the launch of a new 'mint choc chip & maple' flavor.
Like the brand's other oatmeal products, the new flavor will consist of a steel-cut oat base packaged in a microwavable, BPA-free pouch. In addition, the product is entirely plant-based, vegan, and gluten-free, making it a viable option for a variety of diet plans.
In total, the product consists of just five all-natural ingredients and can be prepared within minutes, providing consumers with a nutritious snack that they can eat while on the go. Currently, the ready-made oatmeal is available on Porper Good's website where it can be purchased individually or added to a custom subscription plan.
Pre-Cooked Mint Chocolate Oatmeals
Proper Good Adds 'mint choc chip & maple' Oatmeal to Its Line
Trend Themes
1. Plant-based Convenience Foods - Opportunity for brands to innovate and expand their product lines to appeal to health-conscious consumers looking for nutritious and convenient meal options.
2. Clean Label Foods - Opportunity for brands to innovate and use natural, recognizable ingredients in their products to appeal to consumers concerned with product safety and transparency.
3. Microwavable Packaging - Opportunity for brands to innovate in packaging technology and offer convenient microwavable options for on-the-go consumers.
Industry Implications
1. Convenience Foods - Existing and new players in the industry can invest in the development of plant-based, clean label, and microwavable products to meet the demands of health-conscious consumers.
2. Meal Delivery Services - Opportunity for meal delivery services to expand their product offerings with plant-based, clean label, and microwavable options, targeting consumers who are looking for convenience and healthy and nutritious meal options.
3. Subscription Food Services - Subscription food services can partner with brands that offer plant-based, clean label, and microwavable products to provide customers with a variety of healthy and convenient meal options on a recurring basis.