In an effort to raise money for freelance photographer Amelia Coffaro, friends and relatives have come together to create 'Project Amelia.'
The 28-year-old, who was recently diagnosed with Stage III Inflammatory Breast Cancer, has been left with no insurance and no real income to pay off her medical bills. As her plight seemed hopeless, a fund was instituted under her name to ensure that she will be able to get the support and proper medical care she needs to combat the deadly illness. Though this particular series highlighted, which is 'Pretty Little Things' demonstrates her impeccable talent, the true story that needs to be addressed is the need for supporters to give to GiveForward to help 'Project Amelia' and get the photographers health back in check.
Life-Saving Fundraising Initiatives
Friends Unite to Create 'Project Amelia' for Ailing Friend
Trend Themes
1. Crowdfunding for Medical Expenses - The success of 'Project Amelia' highlights the growing trend of using crowdfunding to support those facing high medical expenses.
2. Collaborative Support Networks - The creation of 'Project Amelia' demonstrates the trend of friends and family coming together to provide support and financial aid during times of medical crisis.
3. Social Media for Fundraising - The use of social media to spread the word and garner support for 'Project Amelia' showcases the trend of utilizing online platforms for fundraising initiatives.
Industry Implications
1. Healthcare - The rising trend of crowdfunding for medical expenses presents an opportunity for healthcare providers and insurers to explore innovative payment models and reimbursement options.
2. Social Networking - The growing trend of using social media for fundraising initiatives highlights an opportunity for social networking platforms to further develop their capabilities in supporting online community-driven campaigns.
3. Non-profit - The success of 'Project Amelia' showcases the opportunity for non-profit organizations to explore new and collaborative ways to support individuals in need of financial assistance for medical expenses.