The Project 7 Dessert Pack is a set of gum flavors from the candy brand that, like all its products, gives back to important causes. The pack includes flavors like kettle corn, red velvet, birthday cake, and wedding cake, and while those flavors are certainly uncommon for chewing gum, what sets the candy apart from others isn't the taste but the impact.
Project 7 might sound like a strange name for a candy brand, but it's a reference to the company's mission rather than its products. Project 7 is devoted to giving back to what it identifies as the seven areas of need: healing the sick, improving the environment, housing the homeless, feeding the hungry, providing clean water, fostering education, and fighting bullying in American schools. Each pack of gum in the Project 7 Dessert Pack, and indeed each pack of gum the company sells, supports a different charity aligned with one of those causes.
Dessert-Flavored Chewing Gums
The Project 7 Dessert Pack Donates to Worthy Causes
Trend Themes
1. Dessert-flavored Chewing Gums - Opportunity for candy brands to create unique and unconventional flavored chewing gums.
2. Charitable Gum Products - Potential for brands to develop gum products that support social and environmental causes.
3. Cause-driven Consumerism - Growing trend of consumers seeking products that give back to important causes.
Industry Implications
1. Candy Industry - Innovation opportunities for candy companies to expand their product lines with unique flavors and charitable initiatives.
2. Social Impact Sector - Potential for social impact organizations to partner with gum brands to support their causes through gum sales.
3. Consumer Goods Industry - Opportunity for companies in the consumer goods sector to tap into cause-driven consumerism by creating products that give back.