Created by Samsung Brazil, the Samsung Galaxy Surfboard is a new professional surfing device that was designed by the brand to keep pro surfer Gabriel Medina connected to his coach and fans.
Part of a new marketing initiative for the Galaxy S7, the Samsung Galaxy Surfboard allows the phone to be slid into the design and enable the surfboard to maintain connectivity. Packed with an LED display screen, the Samsung Galaxy Surfboard can display messages from Medina's coach and even tweets of encouragement from his fans.
The Internet of Things has augmented consumers to expect connectivity in nearly every item in our modern world. The Samsung Galaxy Surfboard is a clear example of how brands are acknowledging this with marketing campaigns that are tech-focused.
Smartphone-Connected Surfboards
The Samsung Galaxy Surfboard is Designed for Professional Surfing
Trend Themes
1. Internet of Things in Sports - The Samsung Galaxy Surfboard showcases the integration of IoT in sports equipment, creating opportunities for smart and connected products in the industry.
2. Surfing Technology - The Samsung Galaxy Surfboard demonstrates the potential for technology-driven innovations in the surfing industry, opening up possibilities for surfboards with built-in communication features.
3. Marketing Campaigns with Tech Focus - The Samsung Galaxy Surfboard exemplifies the trend of brands incorporating technology in their marketing campaigns to engage consumers.
Industry Implications
1. Sports Equipment - The integration of IoT in the Samsung Galaxy Surfboard presents opportunities for the sports equipment industry to develop smart and connected products that can enhance athletes' performance.
2. Communication Technology - The Samsung Galaxy Surfboard highlights the potential for innovations in the communication technology industry, specifically in creating devices that enable seamless connectivity in unconventional settings.
3. Marketing and Advertising - The use of technology in the Samsung Galaxy Surfboard marketing campaign showcases how the marketing and advertising industry can leverage tech-focused strategies to capture consumer attention and engagement.