"I don't want to look like everybody else," says Prodigy of Mobb Deep in the promotional clip for his new Backwood and Bandit collaborations with Supra.
The Backwood is shown in a grey-scale camouflage color way that is inspired by Mobb Deep's early affinity for army attire. The boot-like look also references the New York centric tradition of work boot fashion. The Bandit is more sneaker than boot, but also draws on the camouflage style. However, with a white trim on the sole, The Bandit has a cleaner, more refined style.
The collaboration with Prodigy of Mobb Deep and Supra is another step in the colliding worlds of hip hop and skate culture. With Supra being a long established skater brand, it is fitting they collaborated with Prodigy of Mobb Deep who is a veteran in hip hop.
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Prodigy of Mobb Deep Collaborates with Supra on Two New Sneakers
Trend Themes
1. Hip Hop-skate Culture Collaboration - The collaboration between Prodigy of Mobb Deep and Supra showcases the growing convergence of hip hop and skate culture, presenting opportunities for cross-promotion and merchandising.
2. Army-inspired Footwear - The Backwood and Bandit sneakers, inspired by Mobb Deep's affinity for army attire, tap into the trend of rugged and military-inspired fashion, offering opportunities for streetwear brands and manufacturers.
3. Refined Camouflage Style - The Bandit sneakers with their cleaner and more refined style, featuring white trim on the sole, present an opportunity for fashion-forward sneaker brands to offer a fresh take on the classic camouflage design.
Industry Implications
1. Skateboarding Apparel - Skateboarding apparel brands can capitalize on the hip hop-skate culture collaboration trend by releasing co-branded merchandise that appeals to both skateboarding and hip hop communities.
2. Streetwear Fashion - Streetwear fashion brands can leverage the popularity of rugged and military-inspired fashion by incorporating army-inspired footwear into their collections, catering to the demand for urban-inspired styles.
3. Sneaker Manufacturing - Sneaker manufacturers can explore the refined camouflage style trend by incorporating elements of cleaner design and white trim into their sneakers, offering a fresh and modern twist on the traditional camouflage pattern.