The RedMart private label products look to provide a quality product compared to the major brands, so the branding effort put in place with them helps to reinforce this. Developed by Love Mondays, the RedMart branding features a wide array of chromatically hand-drawn illustrations that give life and personality to the grocery products. The products are sold through the RedMart online shop and includes everything ranging from food products, to household cleaners.
The branding for the RedMart private label products are all focused on a red dot, as Singapore is often referred to as such because of how small the country is. The RedMart branding balances the line between premium and low-cost to offer consumers a product that's packaged with modern design tastes in mind.
Hand-Drawn Grocery Branding
The RedMart Private Label Products are Branded in a Playful Way
Trend Themes
1. Hand-drawn Branding - Disruptive innovation opportunity: Explore the use of hand-drawn illustrations to create unique and playful brand identities.
2. Private Label Products - Disruptive innovation opportunity: Capitalize on the growing demand for private label products by developing high-quality offerings with innovative branding.
3. Modern Design Packaging - Disruptive innovation opportunity: Integrate modern design elements into product packaging to appeal to consumers seeking both premium and affordable options.
Industry Implications
1. Grocery Retail - Disruptive innovation opportunity: Develop private label products with creative branding to differentiate from major brands.
2. Online Retail - Disruptive innovation opportunity: Leverage online shopping platforms to sell private label products with unique and eye-catching packaging.
3. Graphic Design - Disruptive innovation opportunity: Collaborate with brands to create hand-drawn illustrations and modern designs for their product branding.