Australian retailer Coles is teaming up with British supermarket Sainsbury’s to expand its in-store private label offering.
The two retailers have joined in a three year partnership that will allow Coles to access and sell products from the widely popular Sainsbury's private label selection.
"We want to accelerate the introduction of innovative products to Coles Own Brand, and this partnership allows us to do that with a range of food and groceries that are already proven in the international market but not yet available in Australia," said Coles chief executive Greg Davis.
The partnership will include adding up to 1200 products to Coles' private label offering which currently included best-sellers like its free-from and plant-based food products. The partnership will include adding up to 1200 products to Coles' private label offering which currently included best-sellers like its free-from and plant-based food products.
Supermarket Private Label Partnerships
Coles and Sansbury's Partner Up on a Private Label Deal
Trend Themes
1. Expansion of Private Label Offering - The partnership between Coles and Sainsbury's highlights the trend of retailers expanding their in-store private label offerings through partnerships.
2. Access to International Private Label Selections - Coles' collaboration with Sainsbury's allows them to access and sell products from Sainsbury's popular private label selection, showcasing the trend of retailers partnering to gain access to international private label brands.
3. Acceleration of Innovative Products to Own Brand - The partnership between Coles and Sainsbury's enables Coles to introduce innovative products to its own brand at a faster pace, indicating the trend of retailers seeking ways to accelerate the introduction of innovative products.
Industry Implications
1. Supermarkets - The collaboration between Coles and Sainsbury's has implications for the supermarket industry as it showcases how retailers can expand their private label offerings through partnerships.
2. Food and Grocery Retail - The partnership between Coles and Sainsbury's has disruptive innovation opportunities for the food and grocery retail industry, as it enables the introduction of new and proven products to the market.
3. International Retail - The collaboration between Coles and Sainsbury's exemplifies the opportunities for international retail by expanding the reach of private label brands to new markets.