The high contrast of the monochromatic stripes on these Prison Products is enough to catch the eye, but the story behind these labels will really capture the consumer. With this project, Prompt Design of Thailand is referencing the 325,000 prisoners currently in jail in the country, many of whom are very deserving of future chances at leading better lives.
Representing the convicts with good behavior who are chosen to for early societal reintegration programs, the imagery of the wine bottles, the jars, the bags and the boxes features extended hands reaching out in a sign of assistance. Amidst the prison stripes, this prison product packaging scheme alludes to incarceration in the barcode, numeric inmate identifications and the Penitentiary Act Buddhist Era year number, 2479. The graphics label comfort foods in a strategy to seek compassion.
Symbolic Jailbird Branding
Prison Product Packaging Reaches Out to Ex-Cons Pursuing Betterment
Trend Themes
1. Monochromatic Stripe Packaging - Disruptive innovation opportunity: Explore the use of monochromatic stripe packaging to create unique and eye-catching product designs that tell a story.
2. Societal Reintegration Programs - Disruptive innovation opportunity: Develop programs that support prisoners with good behavior in their reintegration into society, using visual imagery and branding to communicate empathy and second chances.
3. Emotional Packaging Design - Disruptive innovation opportunity: Harness the power of emotional packaging design to evoke compassion and empathy from consumers, creating a unique brand experience.
Industry Implications
1. Packaging Design - Disruptive innovation opportunity: Redefine packaging design strategies to encourage storytelling and evoke emotions, transforming the way products are perceived and consumed.
2. Prison Rehabilitation - Disruptive innovation opportunity: Innovate prison rehabilitation programs that use visual elements and branding to inspire hope, support reintegration, and provide opportunities for a better future.
3. Food and Beverage - Disruptive innovation opportunity: Utilize emotional packaging design in the food and beverage industry to communicate messages of compassion, ethical sourcing, and social responsibility.