Becca Cosmetics will soon be releasing its 'Prismatic Amethyst Highlighter' for beauty buffs who enjoy the current "unicorn makeup" products that are increasing in popularity.
Although the compact is much less intense than the multi-colored hues that are becoming popular among those who use highlighters, it offers a subtle lavender color that is inspired by this vivid-hued pattern. The illuminator offers a soft glow to the skin and is lavender in color to counter the sallowness that some people experience, particularly in the winter months. The product's duo-chrome pigments ensure that it reveals subtle shifts in color as the user's face is hit by light at different angles.
Prismatic Amethyst provides a softer, more luxurious interpretation of the intense rainbow makeup that is currently popular on social media, making it more wearable day-to-day.
Lavender Skin-Perfecting Highlighters
The 'Prismatic Amethyst' Product Changes in Color on Skin
Trend Themes
1. Lavender Makeup - The increasing trend of using lavender hues in makeup products presents an opportunity for innovation in color cosmetics.
2. Soft Glow Products - The popularity of subtle glow products prompts an opportunity for innovation in skincare and makeup industries.
3. Duo-chrome Pigments - The demand for color-shifting pigments has created an opportunity for invention in the formulation of cosmetics.
Industry Implications
1. Cosmetics - The cosmetics industry can innovate its products by incorporating lavender shades and soft glow finishes.
2. Skincare - Skincare industry can create products to counter sallowness with a natural glow and thus capitalize on the current trend of subtleness.
3. Makeup - The makeup industry can provide iridescent products with pure shift pigments that create subtle shifts in color as light hits the face.