Theory joins forces with Prinkshop to craft a collection in honor of International Women's Day on March 8. The collection delivers the overarching message of 'wear what you care about,' transforming mere bystanders into activists through apparel and accessories. Collaboratively, Theory and Prinkshop have crafted four exclusive t-shirts that give women a place to use their voice of power. The t-shirts boast simple and straight-forward designs, with a white canvas and black graphic imprints.
Each supportive shirt is selling for $40 on Theory's website and the proceeds will go directly to WE NYC, which is a organization dedicated to helping women in business. The four empowering designs feature graphic imprints that read "Live Loud," "IMO," and "Be Heard" in two different style.
Women-Honoring Collaborative Apparel
Theory & Prinkshop Join to Support International Women's Day
Trend Themes
1. Collaborative Apparel - The collaboration between Theory and Prinkshop demonstrates the trend of brands joining forces to create meaningful and impactful collections.
2. Activism Through Fashion - The collection's message of 'wear what you care about' showcases the trend of fashion being used as a powerful medium to promote social causes and activism.
3. Supporting Women in Business - The partnership between Theory and Prinkshop highlights the trend of brands actively supporting women in business and dedicating proceeds to organizations like WE NYC.
Industry Implications
1. Fashion and Retail - The fashion and retail industry can explore disruptive innovation opportunities by partnering with like-minded brands to create collections that advocate for social causes and engage consumers in a meaningful way.
2. Social Impact - The social impact industry can leverage the trend of activism through fashion by collaborating with fashion brands to raise awareness and support organizations dedicated to social causes.
3. Women Empowerment - The women empowerment industry can capitalize on the trend of supporting women in business by forging partnerships with brands that actively champion gender equality and allocate funds towards initiatives that uplift women.