Part of what makes Pringles so unique is the way that its crisps stack neatly atop one another and the Pringles Super Bowl ad spot plays up this feature to help people take snacking to the next level. The 30-second spot called Space Return invites snackers to discover Flavor Stacking, which will help them unlock new flavor combinations by layering one chip, or more, atop another.
With Flavor Stacking, there are thousands of potential flavors to discover and plenty of inspiration will be offered on social media to support the short ad. Some inspiring ideas include creating the "BBQ Pizza Stack" with Pringles Original, Barbecue and Pizza or using Pringles Jalapeno, Cheddar Cheese or Ranch for the "Spicy Cheese Stack."
Flavor-Stacking Snack Ads
Pringles' Super Bowl Ad Inspires Unique Flavor Sequences
Trend Themes
1. Flavor-stacking Snacks - Snack companies could create new products with compatible flavor profiles to allow consumers to stack and mix flavors in new ways.
2. Interactive Advertising - Advertisers could create interactive ad campaigns, like Pringles' Flavor Stacking, that engage with consumers and encourage them to try something new.
3. Social Media Inspiration - Social media platforms could provide more support and inspiration for users who want to try new flavor combinations and share their experiences with others.
Industry Implications
1. Snack Foods - Snack companies could capitalize on the Flavor-Stacking trend by creating new products with complementary flavors and encouraging consumers to experiment with different combinations.
2. Advertising - Interactive advertising campaigns, like Pringles' Flavor-Stacking ad, could become more prevalent as companies look to engage consumers and stand out from the competition.
3. Social Media - Social media platforms could play a bigger role in the promotion and sharing of new flavor combinations and other food trends, encouraging user engagement and driving consumer interest in these products.