Online Japanese retailer Bellemaison introduced a line of princess lingerie, inspired by the dresses of the iconic Disney princesses.
Details on the designs are loosely based on the costumes of the princesses and introduce details specific to each princess. The set designed after Belle is yellow like her ball gown and it includes details like the bows on her dress and the enchanted red rose from the movie. The other three lingerie sets in the store take after Sleeping Beauty, Cinderella and Rapunzel. There are tons of Disney princesses that were left out of this line, which could lead to more princess lingerie to be produced in the future, depending on its success in Japan.
The sets are priced at about $38 each in the Disney Fantasy Shop at the online Bellemaison store.
Princess Costume-Inspired Lingerie
Bellemaison's Princess Lingerie Channels Disney Dress Designs
Trend Themes
1. Princess Lingerie - The trend of designing lingerie inspired by princess costumes presents an opportunity for lingerie companies to tap into nostalgic and fantasy-driven consumer desires.
2. Disney Princess Merchandise - The trend of creating Disney-inspired products, such as princess lingerie, opens up opportunities for businesses to capitalize on the immense popularity and emotional connection consumers have with these iconic characters.
3. Cosplay Lingerie - The trend of merging cosplay and lingerie offers an innovative opportunity for companies to cater to a niche market of cosplay enthusiasts who are interested in combining their love for characters and lingerie.
Industry Implications
1. Lingerie Retail - The lingerie retail industry can explore the disruptive innovation opportunity of incorporating costume-inspired designs, such as princess lingerie, to attract a broader customer base.
2. Disney Merchandise - The Disney merchandise industry has the potential to expand its offerings by collaborating with lingerie brands to create princess-inspired lingerie collections, appealing to fans who want to express their love for Disney in new and unique ways.
3. Cosplay Accessories - The cosplay accessories industry can consider expanding its product range to include lingerie items that allow cosplay enthusiasts to fully embody their favorite characters in an intimate and playful way.