In order to generate some excitement about Amazon Prime Day—a day of sales on Amazon that's set to rival Black Friday—the online retailer asked groups of artists in Tokyo, London, Berlin, Toronto, Paris and other global cities to interpret what #PrimeLiving means to them.
These artistic representations of the brand-created holiday celebrate members who have opted in for the Prime program at $79 per year, affording them a convenient way to shop and quickly receive orders.
As one artist sees it, using Amazon Prime means that you have more time to do the activities that you actually enjoy in life. To further enhance the anticipation surrounding the major shopping event, Amazon is also hosting a contest that asks people to share a moment of Prime Living for the chance to win $10,000 in Amazon gift cards.
Web Retailer Murals
Amazon Asked Artists to Interpret What 'Prime Living' Means in a Mural
Trend Themes
1. Artistic Interpretation - Embracing artistic interpretation of brand concepts can create unique and engaging experiences for consumers.
2. Brand Loyalty Programs - Developing loyalty programs, like Amazon Prime, can incentivize customer engagement and create a sense of community.
3. Contests and Giveaways - Hosting contests and giveaways can generate excitement and incentivize customer participation during major shopping events.
Industry Implications
1. E-commerce - Utilizing artistic interpretations and loyalty programs in e-commerce can enhance customer engagement and drive sales.
2. Art and Design - Partnering with artists and incorporating their work into brand campaigns can provide unique experiences and strengthen brand identity.
3. Marketing and Promotions - Creating contests and giveaways as part of marketing and promotional strategies can boost customer excitement and generate brand buzz.