Candier, a brand known for its cheeky and ultra-giftable candle designs, has launched a new Pride-inspired candle to celebrate the LGBTQIA+ community. The 'Sounds Gay. Yay, I’m In Candle' incorporates a beautiful and colorful stripe design with a sparkling plant-based holographic glitter top that immediately captures attention.
The Sounds Gay. Yay, I’m In Candle by Candier captivates the senses with an alluring mix of Citrus, Caramel, Bergamot, Florals, Cotton Candy, and Vanilla. The limited-edition candle is vegan, cruelty-free, and handmade in the USA.
A 100% of Candier's Pride-inspired candle will go toward supporting True Colors United, a non-profit organization that is on a mission to support homeless LGBTQIA+ youth. This is of great importance as it is reported that 4.2 million youth experience homelessness each year in the United States with LGBTQ youth being "120% more likely to experience homelessness than their non-LGBTQ peers."
Playful Pride-Inspired Candles
Candier Launches the 'Sounds Gay. Yay, I’m in Candle'
Trend Themes
1. Pride-inspired Products - Businesses are increasingly launching Pride-inspired products to show support for LGBTQIA+ communities, creating opportunities for inclusive branding and social engagement.
2. Ethical Consumerism - Consumers are gravitating towards products that are vegan, cruelty-free, and environmentally friendly, signaling a significant shift toward ethical consumerism.
3. Charity-linked Purchases - The rise of products linked to charitable causes offers brands the chance to connect with socially-conscious consumers while supporting meaningful initiatives.
Industry Implications
1. Candle Manufacturing - The candle manufacturing industry is expanding its range to include ethically made, visually appealing, and socially responsible products.
2. Gifts and Novelties - The gifts and novelties industry benefits from creating unique, limited-edition items that incorporate social causes and visually captivating designs.
3. Non-profit Partnerships - Industries are finding value in forming partnerships with non-profits to enhance their corporate social responsibility and community impact.