AQUIS' Prime Water Defense PreWash is a product that can be used before washing the hair to fortify it from the damage caused by washing, drying and styling—the brand shares that "wet hair is weak hair." The lightweight yet protective hair product has been clinically proven to reduce hair swelling by 40% and makes hair hydrophobic before it gets wet. As a result, the pre-wash treatment helps to leave hair feeling soft, healthier, frizz-free and easier to manage.
Using the product is as simple as spraying the Prime Water Defense PreWash on dry hair a few minutes before washing it.
The Prime Water Defense PreWash is just the first step in the complete Aquis Prime 4-step hair care system for stronger and healthier hair, followed by a rebalancing wash, a hair turban and a leave-in conditioner.
Fortifying Pre-Shampoo Treatments
Prime Water Defense PreWash Prevents Damage from Washing
Trend Themes
1. Pre-shampoo Hair Treatments - Opportunity to develop new innovative hair care products that strengthen hair before washing and protect it from damage caused by the washing and styling process.
2. Hydrophobic Hair Products - Opportunity to create hair products that make hair hydrophobic before it is wet, reducing hair swelling and damage caused by washing, drying and styling.
3. Clinically-proven Hair Care - Opportunity to create hair care products that are clinically proven to be effective in addressing specific hair concerns, such as damage caused by washing and styling.
Industry Implications
1. Hair Care - Developing hair care products that prevent hair damage and strengthen hair before washing, drying and styling.
2. Beauty - Creating hydrophobic hair products that protect and fortify hair from damage caused by water and moisture.
3. Personal Care - Incorporating clinically-proven ingredients in personal care products to address specific hair concerns and provide effective solutions.