Facebook has created a Preventive Health tool that can remind users about upcoming health care needs. With the Preventive Health tool, users can get reminders to get vaccines, checkups, screenings, and more. The tool can access demographic information related to age and gender, in order to provide users with needed reminders.
Users will also have the ability to set reminders for the latter and remove the reminder when the user's healthcare needs have been met. Facebook's new tool will also inform users where they can access healthcare. Facebook has also built privacy features into the tool, as the platform will not share health information with third parties.
Currently, the tool is being released to Facebook users in the United States.
Social Media Health Tools
Facebook's Preventive Health Tool Reminds Users of Health Needs
Trend Themes
1. Preventive Health Tool - Facebook's new tool provides an opportunity for digital health companies to partner with social media platforms and develop preventive health tools for larger audiences.
2. Demographic-based Reminders - Incorporating demographic information into reminders could provide disruptive innovation opportunities for companies to personalize health reminders for specific user groups.
3. Privacy-driven Health Tools - There is an opportunity for companies to develop health tools that prioritize user privacy, similar to Facebook's Preventive Health tool.
Industry Implications
1. Digital Health - The Preventive Health tool provides an opportunity for digital health companies to collaborate with social media platforms such as Facebook.
2. Social Media - Social media platforms such as Facebook can develop more health tools to improve user health outcomes.
3. Healthcare - Healthcare providers have an opportunity to partner with social media platforms to develop innovative tools that support preventive care.