Flipz is best known for its chocolate-covered pretzels and now the brand is giving fans a whole new way to enjoy that sweet and salty combination with its new Pretzel & Caramel Clusterz bar and STUFF’D White Fudge Pretzels.
Just in time for fall, fans can sink their teeth into two brand-new Flipz products. First up is the Pretzel & Caramel Clusterz bar. As the online description reads, "Flipz Clusterz are clusters of salty, crunchy pretzels and gooey caramel coated in sweet milk chocolate, the perfect snack for anytime, anywhere." In other words, you get the deliciously sweet and salty combination of chocolate, pretzels, and caramel, all served up in the form of a bar that can be enjoyed on the go. On the other hand, the new Flipz STUFF’D White Fudge Pretzels take the brand's peanut butter-filled pretzel nuggets and coats them in a rich layer of white chocolate fudge.
Both of the tasty new products are available now.
Chocolate Covered Pretzel Bars
The New Flipz Pretzel & Caramel Clusterz Bar Is Sweet and Salty
Trend Themes
1. Sweet and Salty Combinations - Sensory contrast and indulgent snacking experiences are driving demand for sweet and salty combinations in the food industry, leading to opportunities for innovation in packaging, flavor combinations, and ingredient sourcing.
2. Convenient Snacking - The rise of on-the-go lifestyles and snacking behaviors is driving innovation in convenient snack formats such as bars and bites, leading to opportunities for novel ingredient combinations and functional benefits such as protein or fiber.
3. Premium Treats - Consumer interest in indulgent treats made with premium ingredients such as high-quality chocolate and caramel is driving innovation in the snack and confectionery industries, leading to opportunities for unique flavor pairings and elevated branding and packaging.
Industry Implications
1. Snack Foods - The snack foods industry is ripe for disruptive innovation in novel flavor combinations, inventive packaging formats, and functional benefits such as protein or fiber to meet the needs of busy, health-conscious consumers.
2. Confectionery - In the confectionery industry, opportunities exist for disruptive innovation in unique flavor pairings and premium ingredients that appeal to consumers seeking an indulgent treat with superior taste and quality.
3. Healthy Snacks - The healthy snack industry is seeing growth opportunities with the rise of on-the-go lifestyles and snacking behaviors, leading to innovation in convenient formats and ingredient combinations that appeal to health-conscious consumers without sacrificing flavor or convenience.