Carl's Jr. and Hardee's recently teamed up with Auntie Anne's to create the new Pretzel Breakfast Sandwich. A growing number of fast food chains have been experimenting with pretzel buns and now consumers can enjoy the famous rolls with their favorite breakfast foods.
The Pretzel Breakfast Sandwich is a savory breakfast sandwich that combines a soft Auntie Anne's pretzel roll with a sausage patty, egg, American cheese and Swiss cheese. The new sandwich can be ordered on its own or as part of a combo that includes a drink and a side of hashbrowns.
The new breakfast dish is not the first time Auntie Anne's has partnered with other fast food chains, with previous dishes including Arby's Cheddar Pretzel Nuggets and various Schlotzsky's sandwiches.
Pretzel-Based Breakfast Sandwiches
The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
Trend Themes
1. Pretzel Bun Trend - The increasing popularity of the pretzel bun in fast food chains creates opportunities for bakeries and restaurants to create unique variations of pretzel-based dishes.
2. Breakfast Food Trend - The rise of breakfast as an all-day meal option presents opportunities for restaurants to offer unique breakfast dishes with unexpected ingredients.
3. Fast Food Collab Trend - The growing trend of fast food collaborations provides opportunities for brands to experiment and create unique menu items that are only available for a limited time.
Industry Implications
1. Bakery Industry - Bakeries can capitalize on the pretzel bun trend and supply different types of pretzel-based products such as pretzel croissants and pretzel bagels.
2. Restaurant Industry - Restaurants can also join the pretzel bun trend and introduce their own unique sandwiches and burgers with pretzel buns.
3. Fast Food Industry - Collaborations with other fast food chains or popular food brands give fast food chains the chance to offer unique and limited-time items and stand out from their competitors.