PrettyLittleThing and online collective GIRLvsCANCER have teamed up to bring you an empowering post-surgery friendly swimwear collection, designed to make women feel confident both in and out of the water. The collection is inclusive, catering to all body types, and provides styles that offer more coverage for those who have been affected by cancer.
In addition to providing a comfortable, secure fit, all pieces in the collection are made of super soft fabrics that are easy to wear. The apparel range includes bikinis, swimsuits and coverups which will cater for everyone’s styles. PrettyLittleThing is donating 100% of proceeds from the collection to GirlVsCancer.
The swimwear collection aims to inspire women and give cancer "the middle finger." It’s available now and offers a stylish yet comfortable option for anyone who wants to hit the beach or pool with confidence. The collection is an excellent example of the fashion industry being instrumental in empowering women when they need it the most.
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Trend Themes
1. Inclusive Swimwear - Creating swimwear that caters to all body types, including those affected by cancer, offers the opportunity for inclusive fashion and promotes body positivity.
2. Post-surgery Fashion - Designing post-surgery friendly swimwear provides a niche market for fashion brands and opens up opportunities for creating innovative and empowering clothing options for those recovering from surgeries.
3. Charitable Fashion - Collaborating with charities and donating proceeds from fashion collections not only supports a cause but also allows brands to engage with consumers who appreciate socially responsible initiatives.
Industry Implications
1. Fashion - The fashion industry has the potential to disrupt traditional beauty standards and empower individuals through inclusive and post-surgery friendly clothing options.
2. Healthcare - The healthcare industry can explore partnerships with fashion brands to provide supportive and comfortable clothing options for post-surgery patients, enhancing their recovery experience.
3. Charity - Collaborating with fashion brands can help charities raise funds and awareness, while also promoting a positive brand image through socially responsible initiatives.