This four-step haircare system is offered by Prettykind, a Canadian-based and Black-owned company that launched in 2020. It focuses on creating products for effortless and accessible (meaning "all shades, tones, and strand types") makeup and haircare routines.
The Curly 4-Step System includes a Gentle & Moisturizing Shampoo, an Ultra Moisturizing & Hydrating Conditioner, a Moisturizing Hair Lotion, and a Poppin Curls Styler designed for a Pretty Perfect Wash & Go. The quartet of products delivers a number of benefits due to a high-quality blend of ingredients. While Flax Seeds work tirelessly to restore, moisturize, and define the user's curl, the Nettl Leaf Extract and Corn Silk Extract stimulate new hair growth. The four-step haircare system also includes Slippery Elm, which is great for detangling and softening, Grapeseed Oil for taming unwanted frizz in hairdos, Moringa Oil to improve overall health.
Four-Step Haircare Systems
Prettykind Boasts a Product Kit That is Perfect for Curly Hair
Trend Themes
1. Multistep Haircare - Companies can innovate by creating haircare systems that target specific needs and types of hair.
2. Inclusive Beauty - Brands can disrupt the beauty industry by developing products that are designed for all skin tones and hair types.
3. Natural Haircare Products - Businesses can differentiate themselves by using high-quality natural ingredients in their haircare products.
Industry Implications
1. Haircare Industry - Brands in the haircare industry can create inclusive and targeted product lines to appeal to more diverse customers.
2. Beauty Industry - Inclusive beauty products that consider all skin tones and hair types can disrupt the beauty industry.
3. Natural Personal Care Industry - Companies can gain a competitive edge by using natural ingredients in their personal care products, including haircare.