Bohemian Band Catalogs

The Pretty Green 2012 Fall/Winter Video Lookbook Defines Rock n' Roll

Former Oasis frontman Liam Gallagher has founded a menswear label and has just released the Pretty Green 2012 Fall/Winter video lookbook.

Pretty Green has the vibe and feel of what strong British rock n' roll would look like in a menswear line. Gallagher is the leading force behind this bohemian-inspired clothing line and he also takes some of the line’s inspiration from another iconic British band, The Rolling Stones.

The video is set in a giant house party that seems to be happening in Liam Gallagher’s house, without his knowing. Viewers see some extremely stylish and good looking people all rocking out to the music of The Roller by Beady Eyes.

Some of the most stunning items in the Pretty Green collection are the orange and black plaid overcoat, the red and gray striped blazer and the leopard print trench coat.
Trend Themes
1. Rock N' Roll-inspired Menswear - Disruptive innovation opportunity: Create a menswear line that combines the edgy style of rock n' roll with high-quality craftsmanship and unique design elements.
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Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Integrate technology and sustainability into the fashion and apparel industry, creating eco-friendly and tech-driven clothing options.
2. Music and Entertainment - Disruptive innovation opportunity: Explore collaborations between musicians and fashion brands to create unique and marketable clothing lines that resonate with fans.
3. Digital Marketing and E-commerce - Disruptive innovation opportunity: Develop innovative digital marketing strategies and e-commerce platforms to attract and retain customers in the competitive fashion industry.

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