Going to a shoe store has specific advantages over online shopping and Fleet Feet is introducing integrated dynamic pressure mapping as part of its "fit id" in-store outfitting experience. The experience relies on pressure mapping software and hardware to create personalized footwear solutions from biometric data, which helps to consider the differences between left and right feet.
Fleet Feet is collaborating with Superfeet and its line of ME3D products to support consumers. In-store, consumers walk across a short plate so that the dynamic pressure mapping platform can capture unique foot path measurements and weight distribution data, which is easily visualized on an iPad. With this information, consumers can get personalized insoles from Superfeet's ME3D line created, printed and shipped directly to them to suit their specific needs.
Supportive Personalized Insoles
Fleet Feet's Pressure Mapping Supports Individualized Solutions
Trend Themes
1. Personalized Footwear Solutions - Using pressure mapping technology to create customized footwear solutions based on individual biometric data.
2. Dynamic Pressure Mapping - Utilizing pressure mapping software and hardware to capture unique foot path measurements and weight distribution data.
3. ME3D Insoles - Collaborating with Superfeet to offer personalized insoles from their ME3D line, created, printed, and shipped directly to consumers.
Industry Implications
1. Shoe Retail - Integrating pressure mapping technology into the in-store outfitting experience to provide personalized footwear solutions.
2. Biometric Data Analysis - Developing pressure mapping software and hardware for capturing and visualizing foot path measurements and weight distribution data.
3. 3D Printing - Partnering with Superfeet's ME3D line to offer customized insoles that are created and printed using 3D printing technology.