Though Keezel is known for the technological backing behind its VPN devices, the limited edition Presidential Keezel on display at CES 2017 is most notable for its aesthetics. The device still engenders internet privacy, but its real appeal is its gold shell and tuft of flaxen hair -- references to Donald Trump, the president-elect of the US.
The standard Keezel is designed to secure one's internet access on any device, anywhere. Simply by pushing a button on the device, Keezels encrypt users' connections and protect their online data from hackers. They also prevent ISPs or network admins from looking at users' activity.
Though the Presidential Keezel might seem an odd reference at first, it isn't totally random. Ten percent of profits made on the Presidential Keezel will be donated to the Electronic Frontier Foundation, a non-profit dedicated to protecting the internet from big government privacy invasions.
Presidential Portable VPNs
The Presidential Keezel is a Limited Edition Product at CES 2017
Trend Themes
1. Aesthetic Vpns - Keezel's Presidential VPN highlights the potential for VPNs to incorporate aesthetic design elements.
2. Limited Edition Tech Products - The Presidential Keezel exemplifies the potential for limited edition tech products with unique design elements.
3. Donation-based Marketing - Keezel's pledge to donate 10 percent of Presidential Keezel profits to the Electronic Frontier Foundation highlights a potential trend towards donation-based marketing.
Industry Implications
1. Cybersecurity - The Presidential Keezel highlights the potential for VPNs and other cybersecurity companies to incorporate unique design elements as a competitive advantage.
2. Consumer Electronics - The limited edition Presidential Keezel exemplifies the potential for consumer electronic companies to create unique, limited edition products to generate buzz and increase sales.
3. Non-profits - Keezel's partnership with the Electronic Frontier Foundation highlights the opportunity for non-profits to expand their reach through cause-related marketing partnerships.