The latest launch from COSRX is The 6 Peptide Skin Booster Serum and to support it, the viral skincare brand created the #PrepPair challenge to engage audiences on TikTok. This campaign focuses on the transformative properties of the product, along with the importance of treating skin like a blank canvas for a better overall skincare experience.
This challenge invites TikTok users to try on a filter to show off COSRX products that address various skin concerns. Additionally, users are invited to share their best skincare tips, invite their audience to get ready with them or try a creative new format.
This challenge-based campaign from COSRX follows other successful ones like #SlapSnail #SnailDanceChallenge #SnailDuo and #LayerYourSPF.
Transformative Skincare Campaigns
COSRX's #PrepPair TikTok Challenge Focuses on a Peptide Serum
Trend Themes
1. Social Media Skincare Challenges - Opportunity for brands to engage with audiences and showcase the transformative effects of skincare products through viral challenge campaigns.
2. Interactive Filter-based Campaigns - Using filters on platforms like TikTok to create interactive experiences that allow users to showcase products and share skincare tips.
3. Emphasizing Skincare Rituals - Highlighting the importance of skincare routines and treating skin as a blank canvas to achieve better overall results.
Industry Implications
1. Beauty and Skincare - Opportunity for brands in the beauty and skincare industry to leverage viral challenges on social media to engage with consumers and promote their products.
2. Social Media and Advertising - Platforms like TikTok provide an avenue for interactive filter-based campaigns, allowing brands to reach and interact with a wide audience.
3. Influencer Marketing - Collaborating with influencers to participate in skincare challenges and promote products can help brands increase their reach and credibility.