Snackable Prenatal Supplements

Tend is a Real-Food Prenatal Supplement, Delivering Strong Benefits

Tend markets itself as "the world’s first snackable, real-food prenatal supplement designed to replace one’s prenatal vitamin." According to the brand, its product fills a niche in the market as there are reports of over 50% of women struggling with pill intake.

The Tend prenatal supplement delivers nutrients entirely from whole foods, which allows for better absorption and potency. The snackable Tend bars are shelf-stable. The recipe packs 27 essential pregnancy nutrients, derived from organic fruits, vegetables, nuts, and seeds, as well as 300mg of vegan omega-3 DHA. The brand also includes ginger, mint, and B6 in its formulation in order to reduce symptoms of nausea during pregnancy.

The Tend prenatal supplements are organic, vegan, gluten-free, and non-GMO project-certified. The snackable product is available on a subscription basis.
Trend Themes
1. Real-food Prenatal Supplements - Opportunity for developing more snackable prenatal supplements made from whole foods, providing better absorption and potency.
2. Alternative Formulations - Opportunity for creating prenatal supplements in different forms, such as snack bars, to cater to women who struggle with pill intake.
3. Natural Anti-nausea Relief - Opportunity for incorporating natural ingredients like ginger, mint, and B6 in prenatal supplements to reduce symptoms of nausea during pregnancy.
Industry Implications
1. Health Supplements - Disruption potential in the health supplement industry by offering real-food, snackable alternatives to traditional prenatal vitamins.
2. Food and Beverage - Opportunity for food and beverage companies to enter the prenatal supplement market by creating snackable products made from organic fruits, vegetables, nuts, and seeds.
3. Wellness and Maternity - Opportunity for wellness and maternity brands to expand their product offerings by incorporating snackable prenatal supplements made from whole foods.

Related Ideas

Printed Collagen Supplements Hair Vitality Supplements
Similar Ideas
VIEW FULL ARTICLE