Newk’s Eatery is expanding its menu to include four new Premium Wraps.
Newk's is well known for its expansive selection of sandwiches, salads, pizzas, and soups, and now it's adding wraps to that lineup. Starting this fall, fans can enjoy four new Premium Wraps, which blend fresh ingredients with Newk's signature flavors.
The first of the new wrap options is the Newk’s "Q" Wrap, which pairs chicken, bacon, and Swiss cheese with romaine lettuce and Newk’s signature white BBQ sauce. Next up is Newk’s Chicken Salad Wrap, which features a house-made chicken salad in a spinach tortilla. There's also the Newk’s Club Wrap made with honey mustard, and the Chicken Caesar Wrap made with creamy Caesar dressing.
As Newk’s Chief Marketing Officer Denise Pedini, says of the new offerings, "With other hand-held items like sandwiches and pizza, as well as our extensive salad selection, we knew that wraps would find a perfect home with us."
Hand-Held Wrap Options
Newk’s Eatery is Adding New Premium Wraps This Fall
Trend Themes
1. Premium Wrap Innovations - Focused on upscale ingredients and unique combinations, premium wraps like those from Newk’s can elevate the fast-casual dining experience.
2. Health-conscious Menus - Adding nutritionally balanced options such as spinach tortillas for wraps reflects a growing trend towards health-oriented dining choices.
3. Signature Sauce Integration - Incorporating proprietary sauces, such as Newk’s white BBQ, into wraps enhances brand identity and customer loyalty.
Industry Implications
1. Fast-casual Dining - Fast-casual chains can boost customer appeal by introducing gourmet wrap options that offer both convenience and quality.
2. Health and Wellness Foods - The presence of fresh, whole ingredients in menu items like wraps ties into the broader health and wellness food industry.
3. Sauce and Condiment Market - Unique sauces, such as Newk’s white BBQ, represent an untapped niche within the sauces and condiments market for custom flavor profiles.