These new Starbucks Premium Instant Coffees have been unveiled by the brand in a bid to expand on its existing offerings on the market and provide consumers with an easy way to access high-quality coffee. The coffees come in multi-serve cans versus the single-serve packaging of the brand's existing Via Instant coffee range, which makes them well-suited for preparation from home. The coffees come in three roast options to choose from including Blonde Roast, Medium Roast and Dark Roast.
The Starbucks Premium Instant Coffees are being launched now at retailers nationwide as well as online at a suggested price point of $9.99 for a 3.17-ounce can. This is reported to make up to 40 cups of coffee each.
Branded Cafe Instant Coffees
The Starbucks Premium Instant Coffee Comes in Three Roasts
Trend Themes
1. Premium Instant Coffees - Opportunity for other brands to create premium instant coffee offerings due to Starbucks' expansion and success in the market.
2. Multi-serve Packaging - Disruptive innovation opportunity for brands to shift from single-serve packaging to multi-serve packaging to appeal to customers in an at-home coffee culture.
3. Coffee Convenience - Opportunity for brands to continue to develop and expand convenient coffee options, such as instant coffee and single-serve packaging, for busy consumers on-the-go.
Industry Implications
1. Coffee - Existing coffee brands can innovate to create new instant and at-home coffee products to compete with Starbucks' success in the market.
2. Packaging - Opportunity for packaging companies to develop new and innovative multi-serve packaging for the instant coffee market to differentiate from single-serve options.
3. E-commerce - As Starbucks expands online sales of their instant coffee products, there's opportunity for other brands to create an online marketplace for coffee products to reach consumers directly.