If you are on the lookout for a premium chilled coffee experience, you need not look further than Seven Seeds' canned beverage. The product is available online and at the brand's four Melbourne cafes. To make the perfect premium chilled coffee—since "Australians can be rather smug about coffee"—Seven Seeds utilized a method called "snap chill" or "flash brew." This technique allows for the coffee to retain its characteristic aroma and taste. The process involves the steeping of the coffee grounds in hot water. Throughout this step, the oils and acids are extracted. Thereafter, the liquid is "rapidly chilled to capture the coffee at its best."
In addition to high-quality flavor, the premium chilled coffee cans also come in a slick and modern aesthetic that strongly appeals to younger generations.
Premium Chilled Coffees
Seven Seeds Taps Snap Chill Technology for Its First Canned Coffee
Trend Themes
1. Premium Chilled Coffees - Opportunity for innovative methods of chilling and preserving coffee to enhance flavor and aroma.
2. Snap Chill Technology - Potential for disruptive innovation in the coffee industry through the use of rapid chilling techniques.
3. Youth-oriented Packaging - Opportunity for creative and modern packaging designs to attract younger generations to chilled coffee products.
Industry Implications
1. Coffee - Opportunity for coffee companies to explore and implement snap chill technology to create premium chilled coffee products.
2. Beverage Packaging - Potential for innovative packaging solutions for chilled coffee cans that appeal to younger consumer demographics.
3. Cafes - Opportunity for cafes to offer premium chilled coffee experiences using snap chill technology.