Georgia-Pacific relaunched its ARIA brand, sharing a three-ply premium bath tissue product made from 100% recycled fiber, sold in recyclable paper packaging.
"The original ARIA offering delivered on consumers' desire for a high-quality toilet paper but didn't completely meet their desired level of eco-friendliness since the product included virgin fiber and plastic packaging," says Caitlin Allen, brand director for Georgia-Pacific, "The new ARIA combines the premium softness of a three-ply design with the eco-conscious benefits of recycled fiber and recyclable paper packaging which separates it from other eco-positioned options."
The new paper packaging can be recycled through a standard curbside paper recycling stream, and the relaunched ARIA brand includes a Georgia-Pacific partnership with the Arbor Day Foundation.